female empowerment calling

fashion film 

"Day after day, her life is dulled with the routine of her 9-to-5 office job. She spends her hours dreaming of freedom. Finally, one day she quits her job and takes charge of her life, becoming her own boss."

For this project I was tasked with creating a Fashion Lookbook and coordinating film. My team decided to create a theme that told a story rather than the conventional layout. Inspiration was pulled from the kitsch suburbia of Edward Scissorhands.

Creative Directors: Alyssa Davis, Taylor Primuth, Trisha Bhavnani

Photographer: Emma Craft

Models: Olivia Rufinn & Fama Diaye

Videographer: William Harris